Hermès copywriter for interiors

I’m an ongoing interiors copywriter for Hermès, writing press releases about the iconic fashion house’s new stores and refreshed interiors. The contemporary spaces are custom-designed by architectural agency RDAI to immerse visitors in the house’s creative world.

I bring the interiors to life through evocative storytelling that captures the synergy of colours, materials, rich textures, and considered details. With a degree in textile design, I have a strong grasp of fabrics, craft and finishes. I also simplify complex floor plans and tie all the elements together to form a layered narrative.

No two stores are ever the same – the interior design is entirely unique down to every last detail. Each boutique is themed around its location and fitted with curated artwork, sculptures, and innovative window displays.