A freelance fashion copywriter balancing creativity & commercial awareness

Fashion copywriter with mid-length brown hair wearing a grey sweatshirt with an abstract painting behind.

About me

I'm Jess, a freelance fashion copywriter and beauty writer in London, creating inspiring copywriting for luxury brands around the world.

I began my career in Paris where I lived for a year before returning to the UK as a fashion copywriter. Since then, I’ve been writing brand and marketing content for labels as far afield as New York. You can see some of my work here.

Beyond luxury fashion copywriting, I also write about beauty, furniture, homeware and high-end hotels. Plus, I’m experienced in fine jewellery copy from my 4.5-year tenure at MATCHES.

So far I’ve written for: NET-A-PORTER, MATCHES, Belmond (LVMH), BIRKENSTOCK 1774, Boots’ 17 cosmetics, SIRO Hotels, One&Only resorts, Cult LDN + NYC, Work by HOLIDAY, Hardy Amies Savile Row, Département Féminin, Andrew Fitzsimons, Paris Modes, Like Digital, DOORS NYC, Pyne Studio, Atelier Février and Asprey London.

Career highlights include: landing a job as a fashion copywriter at a dream company after years of attempts. I’ve also named a global best-selling dry shampoo.

But a real high point for me was seeing my beauty copy at a makeup stand in the UK’s leading cosmetics store when I casually popped in to buy cotton wool on a Tuesday evening.

When I’m not writing I love to DJ, paint and cook for friends.

What I can do for you

Fashion-led brand and marketing copywriting

Digital:

- Website copy, homepages and landing pages
- Tone of voice development
- Email copywriting and CRM
- Fashion product descriptions
- Blog posts and editorial features
- SEO copy
- Digital campaigns
- Social media copy

Print:

- Packaging copy
- Product naming
- POS (point of sale) copy

I can also assist on transcreation projects if you'd like your copywriting adapted to mother-tongue English.

If you need a fashion copywriter, email me to enquire about working together at hello@jessdoherty.com