A freelance fashion copywriter balancing creativity and commercial awareness

I'm Jess, a freelance fashion, hotel and beauty copywriter in London, writing considered, narrative-led copy for global luxury brands.

Although I call the UK home, I spent a few formative years in the south of France, which has informed my international point of view.

I had my first taste of fashion writing during a year in Paris, where I covered Fashion Week shows on weekends alongside my day job. But it wasn’t until I moved to London that my copywriting career slowly fell into place. I began as a research-driven product copywriter, where I developed an encyclopaedic knowledge of designer brands while learning the anatomy of fashion.

Fast forward over ten years and I've diversified my skillset, writing all sorts of brand and marketing copy for labels in London, Paris and New York (Milan-based brands, let’s talk!). With my creative approach, I look beyond the obvious to source inspiration for fresh ideas which I then develop into meaningful brand stories.

Take a look at some of my work here.

Career highlights include: co-authoring a makeup book, landing a job as a fashion copywriter at a dream company after years of attempts. I’ve also named a global best-selling dry shampoo.

But it really caught me off guard seeing my beauty copy at a makeup stand in the UK’s leading cosmetics store when I casually popped in to buy cotton wool on a Tuesday evening.

When I’m not writing, I dabble in DJing and paint oil canvases of Modernist architecture, as well as honing my cooking skills in the kitchen.