A freelance fashion, beauty and hotel copywriter balancing creativity with commercial thinking

I’m Jess, a London-based freelance copywriter specialising in fashion, beauty and hotels, writing considered copy and content for leading names in luxury.

Although I call the UK home, I spent a few formative years in the south of France, which has informed my international point of view.

I had my first taste of fashion writing during a year in Paris, covering Milan and Paris Fashion Week shows on weekends alongside my day job. But it wasn’t until I moved to London that my copywriting career slowly fell into place. I began as a research-driven product copywriter, where I developed an encyclopaedic knowledge of designer brands while learning the anatomy of fashion.

Fast forward over ten years and I've diversified my skillset, writing all sorts of brand, marketing and comms copy for labels in London, Paris and New York. Milan-based brands, let’s talk! With my creative approach, I look beyond the obvious for inspiration, using fresh ideas to help shape brand worlds.

Take a look at some of my work here.

Career highlights include: co-authoring a makeup book, writing about beautiful interiors for Hermès, landing a job as a fashion copywriter at a dream company after years of attempts. I’ve also named a best-selling dry shampoo.

But it really caught me off guard seeing my beauty puns at a makeup stand in the UK’s leading cosmetics store when I casually popped in to buy cotton wool on a Tuesday evening.

When I’m not writing, I dabble in DJing and paint oil canvases of Modernist architecture.