Luxury copywriter for MATCHES
For over four years, I was a full-time luxury copywriter at MATCHES, a premium e-tailer with a discerning curation of labels. I wrote thoughtful, informative landing-page content and online product descriptions for some of the world’s most iconic fashion, homeware and fine jewellery labels, ensuring the luxury copy was always a cut above competitors.
In addition to online content, I also wrote print copy for the brand’s Mayfair store and Frieze pop up in Los Angeles.
PROJECTS:
- Luxury fashion product descriptions
- SEO landing-page content
- Print copy for stores
Copywriting for luxury brands and storied fashion houses
As a luxury copywriter, I wrote designer landing page content for MATCHES' top-selling fashion houses including Balenciaga, Saint Laurent and Alexander McQueen. Using a sophisticated tone, I wrote clear, narrative-led copy woven with well-researched SEO keywords. I sprinkled in lesser-known facts and intriguing details that enriched each brand’s unique story.
I completed a high daily KPI of 45 luxury product descriptions using inclusive and culturally sensitive language. Drawing out each item’s USP (unique selling point), I wrote considered product copy, no matter how simple or elaborate the piece, to engage customers and drive conversion. My luxury brand copywriting tapped into trend research and runway inspiration, backed by specialist knowledge of fabrics, finishes and garment construction.
Luxury product descriptions
