Luxury copywriter for MATCHES
For over four years I was a luxury copywriter at MATCHES, a high-end online retailer with an excellent curation of labels. I wrote thoughtful landing-page content and product descriptions for some of the world’s most iconic fashion houses and rising designers. Writing about a mix of ready-to-wear, handbags, fine jewellery and homeware meant finding fresh angles for each product.
Based in the bustling East London content studio, we saw and handled the pieces before they were shot and set live. Occasionally trying them on too. As well as online content, I wrote print copy for the brand’s Mayfair store and Frieze pop up in Los Angeles.
PROJECTS:
- Luxury fashion product descriptions
- SEO landing-page content
- Print copy for stores
Copywriting for luxury brands and storied fashion houses
As a luxury copywriter, I wrote designer content for fashion houses including Balenciaga, Saint Laurent and Alexander McQueen. Using a sophisticated tone, I wrote clear, narrative-led copy woven with well-researched SEO keywords. I sprinkled in lesser-known facts and intriguing details that enriched each luxury brand’s unique story.
I completed a high daily KPI of 45 luxury product descriptions using inclusive and culturally sensitive language. Drawing out each item’s USP (unique selling point), I wrote considered product copy, no matter how simple or elaborate the piece, to engage customers and drive conversion. My luxury brand copywriting tapped into trend research and runway inspiration, backed by specialist knowledge of fabrics, finishes and garment construction.
Luxury product descriptions
