Graphic illustration of a hand plucking a product from rows of cobalt-blue shelves lined with sculptural pink, gold, blue, and silver skincare jars.

La Prairie luxury beauty copywriter

La Prairie is a skincare house nestled in the heart of Zurich, blending Swiss innovation with an audacious vision. I provided informative beauty copywriting that turned complex science into digestible language while highlighting sensorial textures and rare ingredients like gold, caviar and platinum. My work spanned email campaigns, social media captions, website and store copy, tailored to La Prairie’s minimalist, elegant tone.

PROJECTS:

- Brochures and leaflets
- Homepage copy
- Instagram captions
- In-store copy
- Newsletters and CRM emails
- Product descriptions
- Press releases

A cobalt-blue skincare gift set set against a graphic illustration of mountains, snow and a starry night sky.
Animation frame of a blue gift box, with a gold festive illustration and starry night in the background, being handed over to someone. The hands are almost out of frame.
Serene image of a brunette woman applying skincare on her face with her eyes closed. Hazy Swiss mountains and a lake are in the background behind her, as well as cloudy blue skies.
La Prairie glowing skin email with four skincare steps to protect against solar damage and nurture the skin
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