Karla Otto: press release copywriter

When it comes to luxury PR, Karla Otto is an agency that immediately springs to mind. The founder had a brief stint working as a model before spotting a golden opportunity to bridge the gap between fashion designers and the media, and launched her namesake agency in 1982. Working across some of the most prestigious names in high-end fashion, beauty, lifestyle, and arts and culture, Karla Otto acts as a full-service branding agency that strategically helps brands stay ahead of the curve.

I was tasked with writing a press release for BIRKENSTOCK x Danielle Frankel’s sandal capsule in the bridal designer’s house tone. I used storytelling and evocative, poetic yet concise language, while highlighting shared artisanal codes.