Contemporary editorial fashion image of a woman wearing a trench coat in New York.

Fashion writer for DOORS NYC

A freelance fashion writer for New York Ecommerce website, DOORS NYC, which champions emerging and independent designers around the world. On a weekly basis, I write SEO-friendly blogs, product descriptions and landing page content which capture the label’s directional vision.

SKILLS:

- Blog posts
- Marketing emails
- SEO landing-page copy
- Online content
- Fashion product descriptions

Blog content & product selection spotlighting ethical fashion brands

SEO-optimised content that drives growth for fashion startups

Fashion writing for a New York retail platform with emerging & independent designers

In American English, I write DOORS NYC’s monthly blog posts according to key trends, holidays and seasons in a playful and conversational tone of voice. As a freelance fashion writer, I use my commercial awareness and runway knowledge to create product selection and styling inspiration while considering stock units and brand performance. Each post is written in accordance with SEO keyword phrases I receive from the digital marketing team.

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